It cost me just under 1k to get the pardoes rash repaired. They had to put in a new rocker piece, straighten the bottom edge of the pass front door and respray the rocker and bottom half of the door. The rocker comes in two pieces and only the front piece needed replacing. Depending on the depth of the rocker ding they might be able to just straighten it without replacing it.

Not exactly cheap but they did a fantastic job and you can't tell it wasn't factory fresh.
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- kayak_x