I think you may not have wiped/buffed it once it dried a bit, did you? It's not like, say - Armour All. You don't apply it and leave it - you have to buff it out.
B2B is simply the BEST product of it's kind I've ever used. It works very nicely in restoring a finish's luster and hides pit marks and scratches - within reason. Best of all, it lasts a looooong time. I've gone months without reapplying. It might take a few applications to get there, but once there - it's simply gorgeous.
The best method that I've found in applying it is to take a small, typical kitchen/bath sponge and get it wet. Wring out as much water as possible. Apply the B2B to the sponge in small quantities, like you're waxing your truck, and apply it. Once it's rubbed in and applied, your last strokes should be the entire length of the article (i.e. go down the length of the bumper with the sponge) just to get any stroke marks in one smooth, fluid line... Which should really disappear once you buff. This last part is key!