It took me 3.5 hours to do mine. When I did it I pulled the plenum, cleaned the valve covers and gasket surfaces, replaced the plugs and wires, replaced the distributor cap and rotor button, and put it all back together.
I asked the dealership about doing it and they said since they had to pull the plenum and all to change the valve covers I was looking somewhere around $300 in parts and labor...
Doing this job myself was definately worth it.