If you're sure it's rust start with steps 1 and 2; if it's not rust but primer, go to step 3:
1) get a dremel, small cone grinding stone;
2) clean off rust to shiny metal;
3) use needle to pick edges of chip to get the loose paint off;
4) clean area with rubbing alcohol (let dry);
5) apply dab of touch up paint (let dry about 1 hr);
6) repeat above step twice;
7) use credit card as a chisel / spackle knife and scrape off excess touch up from surrounding paint (kind of like filling a nail hole in a wall before painting);
8) OPTIONAL - use clay bar to smooth whole thing over;
9) let dry overnight;
10) wax (firm pressure over area).
Seems long, but pretty quick and with practice it works well.
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Yup, still Orange...