Ack!
That's because they make SOOoo much money off their vehicles.
I went there last year to poll prices on the 'new' SC's when they rolled off the transport truck. $7500 markup on top of the dealer added 'extra's'.
The SE's were nearly as bad with a $5500 markup over the sticker.
Well, at least you got good service...it would suck to have spent $$$ and get crappy service too!
You brought your X with you I suppose?)
PS Welcome to California - actually one of the most expensive areas of California