This is just Greedy cable companies hoping to make more $. It has nothing to do with fairness. I'm one of those evil internet users that they want to block, the kind of person who downloads a ton of movies / music / apps. Wife is the same and my 4 year old kid surfs NickJnr.com like it's no tomorrow. I'd imagine our monthly usage is more like 500gb than 40gb. No way in hell I'd be paying $1 a gb.