boognight,
I personally don't have any experience with this product and had never heard about it until you mentioned it. As pumpkinhead mentioned, it's prolly just a wax of some sort, but with a fancier name. It does seem like the company has been in business for a while and it's probably a decent product, I'm just a little leery of anything that the dealer would hock as part of a package.
In any case, you've got it...follow their instructions and keep us all posted on how it works out for you.
Bogatyr