Didn't they try something akin to this forever ago with xterra.com? They had this whole deal where you could post photos & stories of your exploits and they'd send you decals with icons of said exploits - mtn bikes or kayaks or blahblahblah - to advertise to the world how fun & active & super-duper the Xterra community is. Site was just as flashy-flashy as this one, but the whole decal-reward thing was pretty cool.

Then one day the link to xterra.com just kicked back to nissanusa.

So are they gonna dump this one as well when people get sick of waiting on the thing to load?