To add my $.02,

I have to agree with Xterrah -- The attitude of SOME is enough to really dampen a girl's spirit, and is oftentimes quite frustrating...

As far as the shops that treat girls like crap... What I've found works well: Tell the manager either in person or in writing about your negative experience (sometimes it's an isolated employee, etc.) - and if you don't hear a response or if you visit the place again and get the same sort of vibe -- DON'T patronize them with your business. The worst thing you can do for a business establishment is not give them money and offer your honest "word of mouth" reviews to others.

On a personal note: I've noticed, since moving to Utah a few years back, that the culture up here may be wacky, especially for a non-LDS resident (Mormonland and all) - but folks up here aren't as derrogatory towards girls kickin' a$$ in traditionally male-dominated pasttimes. It's been a welcome change of pace (compared to SoCal).

Hopefully time & persistance will bring the Uber-Macho Yokels around. I won't hold my breath for some of them, but I will keep my fingers crossed!

[ThumbsUp] PS- Thanks to each and every one of the KICK ASS BOYS who have spotted me, made me laugh and egged me onto the "tougher line" on ANY trail I have conquered (just did MetalMasher this weekend w/the UXOC in Moab). You guys are worth your weight in GOLD!!!
[Wave]
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... XTERRA: On & offroad with a giddy grin since 2003!