x2 to Alpine Spirit's comments.

If one were to see video of five minutes before this incident, I guarantee you'd see one of two things:

1. The FJ trying to go through at a decent speed and getting hung up (winch 'em out or back up and try it again faster) or

2. The group of fellows downing a few beers and talking smack about the FJ's capabilities.

Anyway, I noticed he pretty much got hung up in the water hole afterwards, which is what he might have been trying to get through by going faster from the outset. Note the front passenger tire lifting a roostertail just after he comes to a stop.