It's actually a show truck, not a "city boy" truck, whatever that means. As I said before, the shop that installed the stereo isn't "ghetto". They sell top-of-the-line home and car stereo equipment, and this is just one of their projects. Would you rather buy a stereo from a shop that takes their trucks to Moab or a shop that can consistently win stereo competitions? Yeah, it's overboard, but are most of the project trucks for offroad companies...
Anyway, I stopped by the shop a few days ago and spoke with one of the salesmen...The truck is actually for sale for $29,999, and it's currently being driven by the owner of the store.