When you have to carpool with your wife for a week because your truck is undergoing "elective surgery."

When gas costs two-and-a-half bucks a gallon and you still find ways to decrease your MPG.

When you refuse to wash your truck because you don't want it looking like a "grocery-getter."

When "SLR UAC's, 3" SL, 3" BL, K&N, and BFG T/A's" is an awe-inspiring phrase.