1) Goes fast.
2) Hauls strong.
3) Doesn't look silly with a hitch rack.
4) Dirt cheap for the value and reliability
5) 4x4 gets me out of the snowy driveway when my other joker SUV with AWD can't even get to the starting line.
6) Cleans easily in the interior, especially with my nylon seat covers.
7) Rides high and lets me laugh at the plebes.
8) Controls are intuitive and do EXACTLY what I expect of them, unlike the idiotic auto controls in lux cars (yeah, I'm talkin' to you, ya dork engineers at BMW!).
9) Cupholders are large and there are lots of them (yeah, I'm mocking you again, BMW!).
10) And most important... TWO glove compartments! Yeah!!!

11)People get out of your way!