(Wiping tears) How long ago was that ? So one SLR lift a year ago is worth the exposure that this site provides SLR. How many shock orders alone would they have generate from hits to their site or the limited magazine coverage. All of those " just call SLR they'll help you out" posts lead to sales.

Ian doesn't need me to argue his case for him as I'm sure he has his own dialogue with SLR as well as his other "advertisers".

BUT....

You feel that that exposure and the sales that they generate are ballanced by one $1,200 lift kit a year ago ? And that's the retail price of the kit. What do you think their cost is ? A few hundred bucks ? So that is all the value that they feel they get from here ?

To me SLR is the real deal. They are doing their part to raise the bar. I like Spencer and Dez , and ultimately that's where my mad mod money will probably end up. But do you think they truly realize the benefits of the exposure that they get here ? Where else would they be able to present their products to potentially thousands of people , reach them and answer their questions personally , engage in quality debates , and make customers as a result of products shown on this site for the first time ?

It's called marketing. And there is a price to pay to market your product. If that price is a few wholesale parts it seems like a pretty inexpensive way to generate business.

The numbers don't lie. There is an active enthusiast market here and these people are spending the money on their trucks with someone.

Hell , maybee they field 1000 e-mails and phone calls a week from people that just ask questions and don't order anything. I don't know. But those are all potential customers that they wouldn't have had without this exposure.