Depends on what they're selling. The "G-Box" module seems to be pretty good, and the customer service is pretty good. They also stand behind their warranty and money-back offer (and also offer upgrades to new models that come out for existing customers). A buddy from work put one on his '04 Taco and swears by it. I haven't tried it personally on an X, but I imagine the performance would be about the same. Watch out for the ones that just sell a $0.19 resistor from Radio Shack that just fools your ECM. There are a few other threads under "Performance" on this topic...take a look.