I think what can be interpret as pompus is probably a more defensive stance that is brought out due to the barrage of critisism that the manufacturers here seem to get the minute they attempt to introduce a new product. You back someone into a corner and of course they are going to come out fighting.

I think it says a lot about them that they are willing to engage potential customers in debate about their products and take on all questions regardelss if the attitude they are asked with .

Also , it seems they are trying to exude confidence in their products as a result of their significant experience in off-roading.

Personally I'd rather see that kind of confidence as opposed to a manufacturer that would tell me that they're uncertain that their product is going to work.