You are right VHS didn't go up. But Sony lost that battle. Cannot wait for Blu-ray players to cost 99.00 dollars. Yea right. Cram away but now it is about cost. The average consumer is not going to spend 300+ for a player to watch a DVD when they can pick up one for 50.00. Plus the war isn't over yet Paramount said they are staying put. The best way for either side to win is release some of their best movies IE Jurassic Park, Lord of the Rings, Star wars. That would help either side. Right now I support the one that is the least expensive.