I was surprised as well about it. I don't think they were expecting that kind of a result when they listed it on their site. I knew that it was coming out right around X-mas time but didn't know the exact date. I've been talking with her about this kit and other things for the past couple of months now. I think that they now have a good idea of how popular these are and about the pricing. I told her that they are beating out the Daystar pricing and a few people have actually talked about cancelling their orders with Daystar to run AC's stuff. I just placed my order with her while on the phone which was the last one as she had it held for me.