I agree. This is one of the dumbest ideas I've ever seen.

What the guy said... says it all....

"Emotion is the added value to this....."

"We really want to achieve a higher emotional plane out of this...."

It's all about "emotions". How you "feel".

Not about how many people would be condemned to death because of something like that.

But then again, in today's society, everything is all about how you feel... right?