Yeah, obviously it's in the eye of the beholder. For example, I paid $75 for a ticket to see the Saints and Packers at Lambeau...in the preseason. Flew up to Milwaukee from Atlanta (flight cost = $0 as I was an airline employee at the time), rented a car, paid for a hotel, so on and so forth...but it was well worth it to sit 6 rows from the field, so close you could smell the grass, and to have the "Lambeau experience," which was amazing even for a preseason game. It easily blew away any regular season game I've attended in Atlanta.