There are something like 8 products that marketers identify as having a cult following.

Mac users make up one of those groups.

I believe others were Volkswagen Beetle, Harley Davidson, WWE, Oprah, Unix.....

I know I'm forgetting some here.

It's a good thing Mac users don't own guns, otherwise they'd make the rest of us buy one!

Bottom line: products with a cult following will NEVER go out of business, unless they are destroyed from the inside out. The customer base will not only always be there, they'll be in every forum on the internet blah blah blahing about how much better their product is than the "competitors".