As a supporter of both formats, I have read many articles about the format war. I have no idea what articles you are referring to, but most I have read did not pick a winner. Most unbiased articles point to issues with both formats and advised there was no clear winner up to that point.

Either way - while BD is beating HD-DVD, both these formats combined are only about 1% of DVD sales. And this is after over a year on the market.