That's one way to look at it...but, they would have been alone...ALL the other mass producers took the low road AS SOON AS the ruling came down that they could get away with it.

Try to imagine the great unwashed understanding why one 100% synthetic oil is better than another 100% synthetic oil...without getting into a chemistry lecture...which, traditionally, has not done well in analogous advertising scenarios.

The other companies just say "Why pay more for the same 100% Fully Synthetic Motor Oil?"....etc.

NO ONE stood up to make that claim that one will be better...its a tough row to hoe, and none had the back for it.

As an example...now that you KNOW, will YOU only buy Redline?

If yes...then you put your money where your mouth is.

If no, you are proving the point.