Get a milemarker E8000 from national offroad for $325. At least its a name brand and there are several people (myself included) that are using them.
If you can wait a little while (march or april) Milemarker will be coming out with a E9000 and the E12000. electric winches which are supposed to be priced at 2/3's the price of the competition.
Personally I wish I waited for the E12000. But all well. I'm happy with y E8000.