There's a new car commercial (I think a Pontiac Vibe??) That shows some outdoorsy dudes ice climbing and driving around in the snow. The only reason I mention this is because at the beginning of it at the bootom, it says Ouray, Co- then it goes on to show them driving through the recognizable main street.
No X's running the Vibe off the road though, like I would have liked to have seen.