Just my $.02 - comparing the brush guards to the ARB bumpers using appearance as a primary factor is a bit like comparing tires to a roof rack, using raised white letters as a factor. Totally different functions. People who invest the money in an ARB are not doing it so their Xs look pretty (although IMHO the ARBs add a definite bit of character to the stock front end)- they're doing it to add functionality in the form of protection, strong tow points and a strong winch mount - none of which can be attributed to the brush guards. Conversely those who do light off-roading or use their vehicles primarily on the street may be perfectly happy with an appearance item such as the brush guard. Don't get me wrong - if you don't want or need an ARB I certainly would not presume to try to change your mind, but please recognize them for wehat they are - a heavy duty bumper/winch mount first, trim item second (or third).
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Offroading is a dirty habit...