Edited? Actually, I think you got called on something and responded appropriately. Then when you realized it made you look less than authoritarian, you backpedal and throw a sarcastic twist on it. That Apple positioning is not common like you're making it out to be. It was put in a book for select Apple employees, on some t-shirts and a few other less than widely distributed materials...not national ads. How do I know this besides my advertising background you may ask? My sister also works for APPLE.