Yep, that's just the market the piece described...
"Are the wheels on your Ford Expedition, Lincoln Navigator, Cadillac Escalade, or Chevrolet Suburban looking a little puny? Need a not-so-little something to boost your macho image? Toyo created its monstrous new 23-inch Proxes S/T tires specifically for such vehicles -- and such egos."
"The (wheel and tire) package is purely fashon over function, as any dynamic improvement offered by the V-rated tires is surely negated by the additional unsprung weight of the honkin'-big wheels. But, oh, they do look fabulous."