The guys at the local 4wheel parts had a similar attitude when I first brought in my X but hey, they are the only place around here with a tire warentee that covers offroad damage and sidewalls too so that's where I go. I know they have changed thier opinions over time because now they walk out to look at my X about half the time I come in. They are sincerely interested in the mods I have done and what is next. They constantly ask my where I have been wheeling lately and what I have planned. I have invited them out with me several times but they have yet to go out wheeling with me in those F250s and diesel Rams. You just have to remember that on the rare occasion when they see an X it is usually to put on some 20" bling wheels and some Nitto tires, odlly enough... the same thing they usually put on thier own Fords Chevs and Rams