Good lord, people. How can a flame fest start over something like this?

My advice:

1. Change oil/filter, air filter, and in-cabin filter yourself. I use Amsoil oil and filters, a drop-in K&N air filter, and the OEM in-cabin filter.
2. Take your rig to a private shop you trust and have them visually inspect the basics like your brakes, serp belt, and hoses. This should take about 10 minutes.
3. If you didn't have your tires rotated at 10K like a good boy, then do it now.
4. Save money to do real maintenance, like fluid changes, at 30,000. It will come soon enough.

For everyone having a love affair with their owner's manual, that's nice. It's usually just a decent guide to keep idiots from neglecting proper maintenance. It is also a covert way to ensure high service charges at the stealership, especially this early in the vehicle's life. An owner's manual doesn't substitute for having a general clue about proper maintenance and upkeep. But hey, if you like paying for your steering wheel to be greased every 5K, go for it.