Gear…Central 4wd has the winch W/ Roller listed for $743 - 125 instant rebate http://www.central4wd.com/gocart/subcatlist.asp?ID=138

I have purchased a number of parts / accessories from 4WP's and they usually price match/bargain. I normally give them the first shot and they generally come through with better pricing after I mention what the competition is offering if necessary. Of course promo events, timing, and how good of a customer you are/might be has some influence on pricing IMO.