Ward\'s Auto World, Feb 1, 2005

When Nissan North America launched its Xterra midsize SUV in 1999 as an '00 model, it aimed the vehicle solely at college- and post-graduate-aged men.

Nissan figured the vehicle's sporty, muscular styling, in combination with its off-road abilities, would appeal to this audience, affordably priced at about $18,000.

However, Nissan now admits the vehicle actually sells better to women (55% of buyers are female), and their average age is about 37, as opposed to the targeted mid-to-late 20s demographic.
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