Doc, my point is, it's CHEAPER to make a HD-DVD. But if you look at a retail store, the HD-DVD prices are the SAME as Blue-Ray. The consumer won't see that the HD-DVD disk is any cheaper. So there's no draw to that at the store. Either format costs between $25 and $30 for a movie, though there are some bargains out there already; I just picked up King Arthur on Blue-Ray for $17.99 at Wally World.

Not to mention, the Blue-Ray camp has been advertising on TV like mad the past few months; I've never seen an advert. for HD-DVD.